Extended submission deadline: 10 May 2023

Each year the International conference of the Tunisian Marketing Association is an opportunity to bring together researchers and practitioners in marketing around current issues for fruitful scientific and managerial exchanges. The conference will be held on October 20 and 21, 2023 in Hammamet and is organized by the laboratory LARIME (Laboratory of Interdisciplinary Research on the Mutations of Economies and Enterprises) of the Ecole Supérieure des Sciences Economiques et Commerciales de Tunis and Institut Supérieur de Gestion de Tunis, University of Tunis.

Rethinking marketing for a better future

Toward a reinvestigation of strategies, practices and concepts

 October 20 & 21, 2023 – Hammamet, Tunisia

Submission deadline extended: 10 may 2023

The 20th edition of the ATM symposium will be held on the theme: "Rethinking marketing for a better future? Towards a reinvestigation of strategies, practices and concepts".

The role and the contribution of marketing to society and markets are being challenged today by the various changes in the social, technological, economic and natural environment. These rapid changes deeply influence markets, consumption behaviors and marketing strategies. Digitalization is disrupting production and consumption models, markets' structures, and company business models. The ecological crisis and the natural resource depletion call into question the practices of the contemporary consumption society and call for a paradigm shift. Globalization, the growth of social inequalities, migratory flows, social exclusion, poverty, and diverse economic and health crises shed light on the importance of the human factor in all managerial and marketing processes.

How can marketing research meet these changes? What role can it play in today's and tomorrow's society? How can it contribute to the rethinking of the marketing practices and strategies in order to enhance business sustainable development as well as individual and collective well-being?

Rooted in different economic, cultural and technological contexts, this conference will be open to researchers and marketing practitioners to exchange different points of views about the evolution of marketing and its perspectives in a changing environment.

 You can upload  the call for paper in the following  link  :          Call for papers ATM 2023

 The calendar

Submission opening: March 1^st, 2023

Extended submission deadline : May 10th, 2023

Notification of the decision: July 15, 2023

Deadline for receipt of final submissions: August 1^st , 2023

Conference date: October 20-21, 2023